To be creative can be rather demanding a morning in September when it is raining and the weather is rather chilly.
While zipping my morning tea, I, however, found an interesting blog written by Sean Low, the Founder and President of The Business of Being Creative LLC and got an inspiration. You can find the link to his blog here below. In his latest post he wrote about emotional connection; in business, as well as in real life people are interested in their feelings and relationships with the ones they love. When doing business it would of course be an advantage to be able to emotionally touch the clients. In my opinion this is, however, a bit sanctimonious: multinational companies do not have time or interest to care about separate customers. If I'm not buying that car, somebody else will do it. In micro companies, the situation can be rather different. When choosing a hairdresser,
Sean Low encourages in the end to stop pretending and just be yourself and of course I agree with this. But the question is where goes the limit and how far are people willing to go. The high educated, well-to-do Wallstreetian can quit a job in a company in which values he does not believe in but what about the poor Nigerian girl selling illusions to tourists?
Natutrally this is a bit exaggerated. On personal level the goal is of course to be yourself. But in business much is about how to build up illusions and images of something better which is affecting our feelings. Rationally it is not possible to motivate why I should buy a two thousand Euros designer bag but emotionally I feel attraction to the images these brands have created.
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| Picture from WeHeartIt |
In the end I believe that much of the talent behind effective and creative business has to do how to pretend to be unpretending. How to create a image of something genuine?
Here is Sean Low's blog
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