Inspiration and true words

I love to find and listen to interesting new people. I mean that sometimes I don't even have to interested in the topic if the speaker is good. Key word is enthusiasm. It is a pleasure to listen to a person who is dedicated and passionate about the subject. Times goes by and you just sit there and listen. You know the feeling?


Well, this happened to me also online. I found a blog Bastiaan van de Werks Creative Business blog. Even if I only read the text, I was fascinated. I could almost hear his enthusiastic voice. And this the issue was interesting as well. And it was exactly dealing with same issues as this blog. He shared with his readers seven the most valuable tips for creating a brand.


The first tip was to get briefed. Well, this should not be so difficult. You should investigate your surroundings, the product/thing, the context etc. In fact, this sounds quite self-evident in my ears. Of course you have to be aware of what is offered. But good to be reminded. And creativity? Maybe not so relevant here, just keep your eyes open and brains tuned in.


Next tip was to get the right team. This sounds already a bit more challenging. Who is really capable to brainstorm and come up with new ideas. In my ears, right team is here the key to success. Together people can perform more. But only if the person chemistry works. As van de Werk points out, it is neither good to have too many participants. His rule of thumb is to limit the group to three to five people. Not more.

Picture from Tien Unscripted

Tip number three is get prepared meaning that since brainstorming is a chaotic process it would be good to have some kind of plan to follow. But hello, is this really necessary? Probably not. Of course everyone should know why and what is brainstormed but that's about it. Following a exact plan would be too easy. Can you be both creative and organised at the same time? I would be glad to be that but I has not happened me yet. If you are a professional maybe the case is different.


His next tip was get inspired. What would brainstorming be without inspiration? But inspiration doesn't come by forcing. van de Werk lists three ingredients for getting inspired. A great location, plenty of stimuli and external input are his ideas. I agree with his list but would want to add one little thing - if the inspiration does not come, go outside and change place. Sometimes this helps. Moving the meeting to a cafe or restaurant can ventilate ideas.


With this tips you should end up with an excellent and strong brand. Maybe easier said than done. But if the inspiration does not come today, try again tomorrow. Creativity cannot be forced.


Lastly, here is a link to van de Werk's blog for those of you who are interested: http://vandewerk.nl/brand-name-hurricane-part-1/